Text Message Marketing: Do’s and Don’ts

With a 98% open-and-read rate, text message marketing can be a successful campaign for any customer-driven business. Whether informing customers about a new product, promoting a sale, organizing events, or inquiring about feedback, text message marketing has been increasing in popularity simply because it is a valuable outlet for instant customer engagement and the development […]

4 Characteristics of Successful Small Business Owners

Small business owners are among the bravest and most productive people in society. Did you know that, according to government statistics, small businesses account for an incredible 99.9 percent of all businesses in the U.S. and almost half of all employees? Yet, an astounding number of small businesses fail every year. What separates the successes […]

Crisis to Opportunity: How COVID-19 Can Fuel Innovation

Few people have gone unaffected by COVID-19. Despite the humanitarian and economic costs, however, savvy entrepreneurs can use the crisis as an opportunity to grow. Changing social and economic realities in the face of major challenges has always presented new problems to solve and new needs to be filled.  As always, entrepreneurs are uniquely suited […]

4 New Online Scams During Covid-19 and How to Protect Yourself

Unfortunately, scams are a part of life, and scammers are always adopting new techniques and seizing new opportunities to prey on unsuspecting victims. The internet has made access to victims especially convenient, and there is no sign of online scams or phishing attacks lessening any time soon. On the contrary, the Federal Trade Commission says […]

Business Communication During COVID-19 & Beyond

As an attorney and entrepreneur with a passion for supporting other entrepreneurs and business owners, I know that now is a more critical time than ever to be bringing valuable information and resources to those that I support. That is why I invited Andrea Dennis (a.k.a. Mrs. Write) to write this guest blog, packed with […]

The Chick-Fil-A effect

For those of us who still choose to enjoy a delicious Chick-Fil-A sandwich or nuggets from time to time, know that it seems like the craving always kicks on a Sunday! Why is this? Because as humans, we want what we can’t have. It’s just like right now, while we are all under stay at […]

Never “Christmas-Tree” a Test

Never “Christmas-Tree” a test, or your business messaging. Being wishy washy is a very dangerous thing. You may have heard people raving about clarity of vision, and there’s more than one reason for that. It’s part of being aligned and gaining momentum in 1 particular direction. Think about it like this: if you answer all […]