Principal vs Supplemental Register

When you are establishing trademarks (think names and logos) for your business or brand, be sure to apply for Trademark Registration with the United States Patent and Trademark Office (USPTO) so you can obtain federal protections and receive exclusive, nationwide rights to ownership on your mark. While registration isn’t necessarily required, it’s highly recommended, and […]

Trademark Spectrum of Strength

Choose the Best Name for your Brand – The Trademark Spectrum of Strength Choosing a name for your business or brand is a huge decision. Of course, you will want to take branding, marketing, or SEO strategies into consideration, and begin by identifying your target audience. However, do not overlook the importance of choosing a […]